PORTFOLIO

PORTFOLIO

Hi, I’m Katie - a bilingual Graphic Design and Brand Manager with 6+ years of experience turning ideas into impact.

Currently at The Curling Group, I bring a hybrid skill set in branding, design, campaign strategy, and visual storytelling to every project. From sports and entertainment to wellness and CPG, I’ve built bold, audience-first creative that drives engagement and delivers results.

I specialize in design that does more than look good - it performs. Whether it's launching a brand, refreshing a visual identity, or executing high-converting marketing campaigns, I bring creativity with strategy at its core.

Let’s create something unforgettable!

Katie McGlade

Graphic Design and Brand Manager

 
BRANDING 
MARKETING
ADVERTISING
GRAPHIC DESIGN
Editorial Styling

Before transitioning back into the sports and entertainment space, I spent two years immersed in the health and wellness industry. Prior to that, I built my career in sports and entertainment, leading creative for major national events with the Canadian Football League, including the 108th, 109th, and 110th Grey Cup championships.

From establishing creative direction to activating brands through high-impact marketing initiatives, I’ve contributed to a wide range of projects from NHL-partnered events like The Fourth Period Golf Tournament to large-scale content productions at venues such as BMO Field and STACKT Market in downtown Toronto.

These experiences have strengthened my ability to combine strategic creative vision with seamless execution, particularly in fast-paced, high-stakes environments.

I’m currently leading design and brand for Rock League, a new professional curling league launched by The Curling Group in 2025 that brings together six mixed-gender, global franchises in a bold, reimagined competition.

Past Companies/Brands

Graphic Design and Marketing Specialist, 2025

The Curling Group

Graphic Design and Brand Manager, 2026

Magic Scoop Nutrition

Graphic Designer, 2024

Canadian Football League

Freelance Graphic Designer, 2021

Kensington Tours

Freelance Graphic Designer, 2021

TripArc